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776BC Partners with Fashion Icon Akira Isogawa
on July 23, 2021
At 776BC we’re experts in delivering technical performance products for athletes. Today, we’re excited to announce an exciting new project; the 776BC Designer Series. A series of exclusive collaborations designed in partnership with some of the world’s most respected designers.
We’ve partnered with some of the world’s best designers to deliver our most bold and daring designs yet.
The first collection in the series is a collaboration with one of Australia’s most iconic designers, Akira Isogawa. Akira Isogawa is an Australian Fashion icon, recognised worldwide for his unique designs inspired by his Japanese heritage and culture.
The AKIRA x 776BC collection draws inspiration from Akira’s birthplace, Japan. This unique collection fuses Akira’s iconic Japanese inspired aesthetic with 776BC’s technical performance fabrics and finishes. The striking graphic print featured across the range was inspired by a 1960’s Kimono given to Akira by his family.
Cameron McKenzie-McHarg, 776BC’s Co-Founder and CEO, said it was an honour for the team to collaborate with Akira.
“We’re so excited to launch this range which has been over 18 months in the making. It was an honour and privilege for our team to collaborate with Akira on this project. “
Akira Isogawa, said he enjoyed the opportunity to work with 776BC.
“It has been a great pleasure to work with 776BC. I was fortunate to be able to access specific technologies in textile and the makings there of. A true fashion and function moment.”
The range includes a total of 7 styles including a men’s and women’s unisuit, men’s and women’s base layer, women’s short, women’s Tank and Men’s Long Sleeve T and is available now exclusively at 776BC.com.
Explore the range here
