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The founding year of the ancient Olympic Games. This is when sport as we know it began.
TAKE THE LONG ROAD
For true athletes, sport isn't a race to the finish line.
It's a lifelong commitment, a vow to give everything, no matter what.
Meaning and satisfaction lie in the milliseconds, the sweat, breaking down barriers, playing through pain,
recovering with determination, and getting up in the morning to do it all again.
THE PURSUIT OF PERFECTION
At 776BC we work with the world's best athletes to create a range of specialised performance kit that stands up to the toughest training programs, so you can go further on the track, road or water. As athletes, we know that the road to the ultimate stage is a long and gruelling path, which calls for grit, guts, focus and passion.
Founded in Melbourne, Australia, by Cameron McKenzie-McHarg, two-time Olympian and Beijing Silver medalist, and Kate McKenzie-McHarg, 776BC is built for performance. Developed, tested and endorsed by elite athletes, each item in the 776BC range combines premium performance fabrics with true athlete insight, to deliver the kit you deserve, when you step out to deliver your winning performance.
776BC is proud to be a support partner of the Victorian Institute of Sport, providing athletes with performance wear (excluding compression). The Victorian Institute of Sport strives to be the leading provider of high performance sports programs for talented athletes, enabling them to achieve national and international success.
776BC is the official Apparel supplier and sponsor of Rowing Australia and the Australian Rowing Team. 776BC provides technical performance and training apparel to Rowing Australia's staff and the Australian Rowing Team. Rowing Australia is the National governing body for the sport of rowing in Australia. The Australian Rowing Team includes all rowers selected to represent Australia internationally at Junior, Under 23 or Senior level at the Rowing World Cups and World Championships.